About us
Together we design and create
products to reveal and enhance
the beauty of all hair types.
- AnteoCEO + Partner
- CláudiaCMO + Founder
-
learn about our
history
Claúdia Alcantara
![learn about our<br/> history](https://cadiveu.com/wp-content/uploads/2022/11/about_02.jpg)
As the saying goes, when a woman changes her hair, she will change the world!
And, believe me, Cadiveu began in my childhood, with an unsuccessful haircut that forever changed the way I take care of my hair.
From that day on, I joined the “Do It Yourself” movement and did countless experiments with different products to find out what was best for my hair. I started studying Design (one of my many passions), and, during one break and another, at work, I took the opportunity to take care of my friends’ hair.
![](https://cadiveu.com/wp-content/uploads/2022/11/about_03.jpg)
![](https://cadiveu.com/wp-content/uploads/2022/11/about_04.jpg)
"Education is our essence"
At that time, much of the hair technology wasn’t accessible, and the most popular subject was the hair straightening that every woman dreamed about.
So, I decided to explore this universe and created booklets that explained all the types that existed, as well as enlightened about a variety of self-care rituals.
![About us](https://cadiveu.com/wp-content/uploads/2022/11/about_05.jpg)
After selling a few booklets, it didn’t take long for people to start demanding products. Cadiveu’s first sale took place in 2007 when I had my first 100%-homemade treatment. And, believe me, after some reformulations with new technology, this is still the brand’s most desired treatment!
![About us](https://cadiveu.com/wp-content/uploads/2022/11/about_08.jpg)
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"I like
change,
I accept
risks
and I break
rules" -
After selling a few booklets, it didn’t take long for people to start demanding products. Cadiveu’s first sale took place in 2007 when I had my first 100%-homemade treatment.
And, believe me, after some reformulations with new technology, this is still the brand’s most desired treatment!
"Do it yourself" -