The only coloring that dresses
the hair fiber with authentic nuances.

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Benefits

Coverage of up to 100% of gray hair,
even on the most resistant hair.

Low ammonia concentration

Remarkably mild fragrance.

Cold colors and maximum light

Reliable results that match the color chart,
shine, and stunning contrast.

Irisceu®
Technology

The Master Blonde Protocol restores
essential amino acids and nutrients
to the hair strands while eliminating
yellowish tones, for perfect color
and intact hair.

Download Color Chart

Step by step

  • Step 1

    Step 1

    Apply the coloring mixture immediately to the hair, from the roots through the ends.

  • Step 2

    Step 2

    After 35 minutes, rinse well with warm water and finish as desired.

Reviews

Marla - Maringá, PR

An excellent product. It does not damage the hair, it opens up the tones while treating the hair fiber, an excellent product. I don’t use any other product, because I want my hair to be blonde AND healthy.

José Moura - Porto Real do Colégio, AL

Very good. My hair did not dry out, it opened a very beautiful tone. I liked it.

Vânio jr - Teresina, PI

Wonderful… It lightened evenly…